GOZEN’s radical new biomaterial LUNAFORM™ scales up in first commercial range, making biodesign a reality in fashion and beyond
Courtesy of GOZEN
San Francisco, USA, 18.02.25: GOZEN announces the launch of its debut LUNAFORM™ range, together with the go-live of its vast new facility in Turkey and industry-first short film. LUNAFORM is an advanced biomaterial, which first featured in Balenciaga’s LUNAFORM Maxi Bathrobe Coat.
The biotechnology startup’s design-led approach and commercial scalability will finally make biodesign a reality for global fashion and design brands, and is the result of less than three years of rapid GOZEN progress.
Nature and technology enable a new design vision
With its artisanal qualities and innate strength, LUNAFORM™ redefines material possibilities. A nanocellulose biomaterial, it is crafted in collaboration with nature, harnessing the ingenuity of microorganisms to create a fibrous biological lattice. This is achieved through a process of controlled fermentation; guided by BioCraft™ technology and backed by centuries of knowledge.
LUNAFORM: A breakthrough in biomaterials
LUNAFORM is 100% bio-based in its wet state (as certified by USDA) and grown on site in seven days with minimal inputs required. The material’s cascading drape, tensile strength and unmatched versatility position it as the natural successor to traditional materials - one source offering infinite possibilities.
With its fibrous cellulosic structure, LUNAFORM possesses a fabric-like quality uncommon in nonwoven textiles. Unlike today’s materials and alternatives that seek to mimic them, it enables designers to bring new forms to life that are both natural and futuristic.
The debut LUNAFORM range
GOZEN’s LUNAFORM range introduces three distinct collections which herald the beginning of a new material reality:
● ORIGINS reveals the trail of fibrous patterns left by the activity of microorganisms during its creation.
● TRANSPARENT is the first-ever commercial translucent collection created with nanocellulose, a look that cannot be achieved with untreated animal leather.
● INDIGO is a highly striking, artistic material finish which challenges the boundaries between textile, leather and denim. Illuminated by the patterns of organic design, indigo is positioned as the next step for a craft steeped in heritage and tradition.
The inaugural LUNAFORM range is positioned as an open-world exploration of the possibilities for human-nature collaboration. Colourways include blue hues nodding to the material’s water-borne origins; translucent pink drawn from cosmic inspiration; and matte black, spotlighting the spontaneous prints of its biological origins.
Vast new facility
GOZEN’s 40,000 square foot facility is a thriving material ecosystem in Istanbul, providing the capacity for brands to unlock new design possibilities and implement sustainable product creation at scale. The facility is capable of producing 150,000 square feet of material per year right now, with the potential to scale to up to 1 million square feet of material per year at full utilisation - equating to over 40,000 garments.
Industry-first film
To showcase the fascinating process of LUNAFORM creation, GOZEN commissioned an artistic exploration by leading female Turkish filmmaker and multidisciplinary artist, Serra Duran, and a 30-strong film crew. Captured in the GOZEN facility, the short film illuminates LUNAFORM from the process and people to the final product, revealing a material born from a true collaboration of human ingenuity, craftsmanship and nature.
Ece Gozen, fashion designer and Founder and CEO at Gozen, comments: “This is a huge moment for me together with the GOZEN team. We have been working tirelessly to push the possibilities of material innovation and design, in our quest to establish a new material reality.
“During our recent appearance at Première Vision in Paris, we were thrilled to hear that LUNAFORM is viewed as unique among biomaterials in having a memory of its own. Leaders from the worlds of leather, denim and textiles were excited by its different levels of touch and its ability to conform to your movement. These qualities truly open up new possibilities; for example, LUNAFORM can be shaped directly around a mannequin, enabling designers to experiment live without cutting, stitching or backing material.
“The many versions of LUNAFORM in our new range are already meeting performance criteria, and are available to order by brands in commercial products today. Through collaboration, we are expanding the possibilities of what nature and technology can create alone - and we are making that change, right now.”
Serra Duran, Director of LUNAFORM film, adds: “The short film is a sensory journey into the essence of creation, where each material embodies an elemental force—light, shadow, sound, water—woven together through poetic narration. The film’s minimalist aesthetic captures the materials’ transformative beauty through macro shots, fluid motion, and contrasting lighting. Brain-tingling micro sound design and ambient tones set a mysterious and esoteric mood. Each segment is not merely a showcase of the material but a verse in nature’s poetry, blending the material’s physical attributes with its symbolic essence.”
For press and media requests, please contact GOZEN PR Lead, Roxane Nichols: roxanenicholspr@gmail.com / 0044 7778 234 751.
About GOZEN
GOZEN (www.gozen.world) is a design-led biotechnology startup based in Istanbul, Turkey, that creates exceptional biomaterials for visionary creatives. Established in 2022 by fashion designer, Ece Gozen, GOZEN acts as a bridge between the worlds of next-generation technology, progressive design and the established traditions of artisan craft – united by a core purpose to protect the Earth.
About Ece Gozen
Ece Gozen is an awarded multidisciplinary designer and innovator, and the Founder and CEO of design-led biotechnology company, GOZEN. As a vegan fashion designer, Ece Gozen was inspired by how nature forms materials, and how new technologies could emulate these natural processes. Ece developed GOZEN's core material technology, LUNAFORM, in 2022. She resides in Istanbul, Turkey, and is the creative mind and heartbeat behind GOZEN.
